Your journey, our support
From identifying the target audience, to uploading the final module, we’re with you every step of the way
Everything we deliver is bespoke to your specific needs
Here’s how we guide you through the course creation process
Phase 1: Course Strategy
Starting with the end result in mind.
In this phase we talk through the strategic aspirations for the online course. We outline our topic. We delve into the data. We understand what type of learner we want to engage, the learning challenges they have, how our solution addresses these challenges. We also confirm delivery timescales for the project.
INVESTIGATION
We take a deep dive into the learning objectives.
We listen to your target audience and look at the data to develop a strong understanding of the needs that our online course content must fulfil.
LEARNING STRATEGY
We characterise what we want our learner to take away from the content.
We define what success looks like.
COURSE PLANNING
We understand your target audience and develop content strategies that will best engage them.
Phase 2: Course Content Creation
Realising the vision.
In this phase we start to develop the learning materials for our course. We design, record and test prototype lessons and learning material.
CREATIVE
We brainstorm and develop the ‘big idea’.
We define and refine until we develop the perfect learning solution.
DEVELOPMENT
We craft the narrative in your tone of voice and communicating the learning objectives in a clear and compelling way.
PROTOTYPING
We develop prototypes of the course in order to make sure the solution fulfils the desired learning outcome.
CONTENT
We capture content the required lessons. We edit shots into videos. We create the animations. We record audio lessons. We design any supplementary learning materials.
Phase 3: Course Release and Optimisation
Bringing the course to your audience.
We finalise our initial course and release it for our audience to consumer. We analyse our marketing and audience development approach and optimise this to get the best chance of success. We analyse product performance and iterate further.
DELIVERY
We create a hosting and delivery system for learners to access the course and learning materials.
PROMOTION
We release and distribute the course to your audience.
We promote and publicise the content in the right places, driving traffic to the content ensure they are seen by the right people.
OPTIMISATION
We study the performance of the course by analysing the data.
We identify what works as well as areas for enhancement.
We then use this information to improve and update the course and enhance course promotion.
ANALYSIS
We deliver a report where we benchmark our performance against the original targets and strategy.